Today the industry is rethinking of its approach to its basic premises of its objectives and reworking out the manner in which it should treat the human resources to achieve a better human performance and better human environment. In all these the development the creative and innovative faculties are drawing more attention and the environment is developed accordingly, changing the process of management and the personnel policies. On the other hand, their is now more enlightened executive is changing his character from "the organisation man" to a fuller and much vigorous approach to tune his ‘’working and aspirations’’ together in harmony.
It is not enough to achieve the desired production the manner and the process by which it is attempted has become the objective of the management today. The Japanese have given this dimension in this area and the management world over feels concerned about this new thought as a new ‘’Management Culture’’. The ‘’why ‘’ is now put together in direct comparatives with the manner ‘’How’ and not the Object but the Objectivity in the context of Human Factor.
We the designers have to look back today and assess our own Performance in the applications of our creativity aesthetics and what we have done ourselves in the course 40 Years of the social change in acquired and social environment.
1. Have we acquired a status on the world design scene with an identity of our own either in approach in presentation of ideas
2. Have we developed any specific methodology and design process to apply our own idiom of expression and its rendering for the kind of task before us?
3. Have we really understood the full significance of our performance that goes deep down to the roots of our cultural aspirations?
Our history has had a vigorous ‘‘Visual Culture’’ a much longer time. How is it then that the Japanese or American Design whether Graphic, Textile, Ceramics. Architecture, or product design have made their way to receive respect of the world Design and help economy to win world markets. Similarly as I was once a part of design school teaching, where equal emphasis is given on the liberal arts curriculum, the students knew more the far eastern and so called western film makers, writers, actors and designers. Don't we have Ghatak and Sen. Don't we have Sathyu and Kasarvalli. Don't we have Girish Karnad. The list may get endless. For them the Graphic Design ends with Paul Rand, David Carson, Neville Brody and Waltor Landor. I'm no one to comment on their legendary design abilities– But as a country we need to give due respect to Sudarshan Dheer, Yeshwant Chaudhary, R K Joshi and many others who were well ahead of their times when India was still considered an absolute third world country. Thats the tragedy about our education system and the educators, who perhaps are not well equipped with the pearls of wisdom.
The Culture springs from the grain of the values we respect and faith in the course of our aspirations. It flourishes in tune with newer inputs in the challenges of change and transitions.Tradition to never static tradition gets richer in this course. Else tradition is a dead horse and cannot take you any where. Let us therefore work now towards developing a new Design Culture how not to of the future a few of us are concerned with this and are engaged in giving a movement in our print. As designers, this young and dynamic force, you need to take this up seriously as the design youth as the futuristic generation.
No one with a specific specialisation can afford to go alone in this scheme of development of a new Design Culture made that I am talking about the inputs have a wide base and must be vigorously tackled the inputs must come from various other disciplines closely related and far related and studiously handled Architectural even in old times assignments was never handled exclusively by one discipline alone.
Once we accept this, we will have to then without programmes where disciplines could be put together various for better understandings. Is LORD MACAULAY listening?
posted by Salil Sakhalkar @ 6:21 AM
0 Comments
